Updated 2026-03-20 12:35 UTC
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67% of U.S. consumers think creators are more authentic than TV, so Tubi is teaming up with TikTok

What happened

Fox-owned streaming service Tubi has partnered with TikTok to launch the Creatorverse Incubator, a program designed to help TikTok creators develop long-form original series. The initiative will select a cohort of TikTok talent and provide them resources to transition from short-form content to full streaming shows that will premiere exclusively on Tubi. This represents the latest effort by traditional media companies to tap into the creator economy.

Why people care
With 67% of U.S. consumers viewing creators as more authentic than traditional TV, streaming platforms are scrambling to capture that audience appeal. This partnership signals how legacy media companies are trying to bridge the gap between viral short-form content and traditional long-form programming.
The takes
Industry observers say

This partnership makes strategic sense as streaming services face increasing competition and need fresh content that resonates with younger audiences. TikTok creators bring built-in audiences and authentic voices that traditional media often struggles to replicate. The move could help both platforms expand their reach and relevance.

Skeptics say

Many TikTok creators have struggled to translate their short-form success into longer formats, and corporate partnerships often dilute the authenticity that made creators popular in the first place. There's also questions about whether TikTok's predominantly young audience will follow creators to a different platform for longer content.

Sources
Chaos Timeline
16h ago 5h ago
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