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Prime Video India Unveils Huge Slate & Targets Global Viewers With Local Originals: “English Is No Longer The Default Language Of Choice For Storytelling”

What happened

Prime Video India unveiled a massive slate of 54 new original TV shows and works-from.html" class="story-link" title="New ‘Wheel of Time’ Animated Series, Feature Films and Video Game in the Works F">films in Hindi, Tamil, and Telugu languages at their Mumbai showcase event. The streaming service is explicitly targeting global audiences with local Indian content, declaring that "English is no longer the default language of choice for storytelling." The slate features major Bollywood stars including Hrithik Roshan, Shahid Kapoor, and Alia Bhatt.

Why people care

This represents a major shift in streaming strategy, with a US-owned platform betting that regional Indian content can attract worldwide audiences. It's part of the broader trend of streaming services moving away from English-first global content strategies.

The takes

Prime Video says

Local language content has massive global appeal and English is no longer the default for compelling storytelling. Indian originals can compete internationally and attract viewers worldwide, not just domestically.

Industry observers say

While regional content has shown some global success, it remains unclear whether non-English Indian content can truly scale to international audiences. The strategy may be more about dominating the massive Indian market than genuine global expansion.

Sources