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Prime Video India Unveils Huge Slate & Targets Global Viewers With Local Originals: “English Is No Longer The Default Language Of Choice For Storytelling”

What happened

Prime Video India unveiled a massive slate of 54 new series and movies at its Mumbai showcase, spanning Hindi, Tamil and Telugu languages. The streaming giant is positioning local Indian originals to reach global audiences, declaring that English is no longer the default language for storytelling. The slate features major Bollywood stars like Hrithik Roshan, Shahid Kapoor, and Alia Bhatt.

Why people care

This represents a major shift in streaming strategy, with a US tech giant betting big on non-English content to compete globally. It signals how Indian entertainment is moving from regional to worldwide appeal, potentially reshaping what global audiences watch.

The takes

Prime Video says

Local language content is the future of global streaming, with English no longer being the default choice for storytelling. Indian originals can attract worldwide viewers when done with proper scale and star power.

Industry observers say

While the ambition is impressive, converting regional content into global hits remains challenging. Success will depend on whether these productions can transcend cultural barriers and find audiences beyond the Indian diaspora.

Sources