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Nvidia CEO Jensen Huang says DLSS 5 backlash is 'completely wrong' because it 'doesn't change the artistic control'

What happened

Nvidia announced DLSS 5, a new graphics technology that uses generative AI to create game content. Game developers from studios featured in Nvidia's announcement, including those from Capcom and Ubisoft, say they learned about the reveal at the same time as the public. CEO Jensen Huang defended the technology against criticism, stating the backlash is 'completely wrong' because developers retain artistic control.

Why people care

DLSS 5 represents Nvidia's push to integrate generative AI directly into game rendering, potentially changing how games are made and experienced. The controversy stems from concerns about AI replacing human creativity in game development, compounded by Nvidia apparently not informing morgan-walks-out-on-hstikkytokky-interview.html" class="story-link" title="Piers Morgan Walks Out of Explosive Interview With HSTikkyTokky, Influencer Feat">featured developers about the announcement beforehand.

The takes

Critics say

The technology threatens artistic integrity by using AI to generate game content rather than human-created assets. Developers are concerned about losing control over their creative vision, and many feel blindsided by being featured in an announcement they weren't consulted about.

Nvidia says

DLSS 5 preserves developer artistic control while enhancing performance and visual quality through AI assistance. CEO Jensen Huang argues critics misunderstand the technology, which he positions as a tool that empowers rather than replaces creative decision-making.

Sources