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Nvidia CEO Jensen Huang says DLSS 5 backlash is 'completely wrong' because it 'doesn't change the artistic control'

What happened

Nvidia announced DLSS 5, a new graphics technology that heavily integrates generative AI into game rendering. The reveal sparked significant pushback from developers and gamers concerned about AI replacing traditional graphics work. CEO Jensen Huang defended the technology, saying critics are 'completely wrong' and that it preserves artistic operations.html" class="story-link" title="Bitcoin Depot Flags Control 'Weaknesses' as Connecticut Halts Its Operations">control.

Why people care

DLSS has been a popular performance-boosting technology for PC gamers, but DLSS 5's heavy AI integration represents a major shift that many see as concerning. The controversy deepened when major game studios featured in Nvidia's announcement said they weren't informed beforehand and learned about it alongside the public.

The takes

Critics say

The heavy use of generative AI in DLSS 5 undermines the craft of game development and could lead to a homogenized, artificial look in games. Developers are frustrated that Nvidia showcased their games without prior consultation, and many in the gaming community worry about AI replacing human artistic work in yet another creative field.

Nvidia says

DLSS 5 preserves developers' artistic control while providing powerful new tools for enhanced visual quality and performance. The technology assists rather than replaces human creativity, and criticism stems from misunderstanding how the system actually works. CEO Jensen Huang maintains that opponents are 'completely wrong' about the technology's impact on game development.

Sources