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67% of U.S. consumers think creators are more authentic than TV, so Tubi is teaming up with TikTok
What happened
Streaming service Tubi and its parent company Fox are all about creators these days, and a partnership with TikTok will double down on that commitment. The two platforms are uniting to launch a Creatorverse Incubator that will help creators transition into the realm of long-form programming. The partners Tubi chooses for its inaugural incubator cohort will develop original series that will premiere exclusively on the free-to-watch content hub. Both scripted and unscripted formats will be conside
Why people care
Covered by Tubefilter, Deadline. The story is gaining traction across multiple outlets.
The takes
Key coverage
Being reported by Tubefilter, Deadline.
Developing
Multiple angles are emerging as more outlets pick up the story.
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